Up to $73,000 in awards are available to Public Health Social Media Challenge teams. Teams that creatively and effectively use social media to improve public health can earn awards for a variety of activities.
|Early Participation Incentive||Deadline||Awards||Total Award Amount|
|Teams that join in the Challenge and help promote it on their social networks are entered in this draw.||March 26, 2014||Up to three awards of $1,000||$3,000|
|Judges’ Choice Public Health Social Media Initiative||Deadline||Awards||Total Award Amount|
|Awarded to the top-performing public health social media initiative||September 30, 2014||First – $30,000 Second – $20,000 Third – $10,000||$60,000|
|Judges’ Award for Innovation||Plan Submission Deadline||Awards||Total Award Amount|
|An award for the initiative judged to be most innovative.||September 30, 2014||
One award of $10,000
|Grand Total Award Amount*||$73,000|
* Additional awards may be added.
Early Participation Incentive
Teams that qualify before March 26, 2014 are eligible to participate in the Early Participation Initiative draw up to three awards of $1,000. Teams earn one ballot in the draw for each of four activities completed before 3 p.m. ET on March 26, 2014.
- The Early Participation Incentive activities are:
- Qualifying for the challenge before March 26, 2014.
- Adding the official Infoway Twitter account, @Infoway, to the lead organization’ s Twitter “Following” list.
- Spreading the word about the challenge by re-tweeting an Infoway tweet about the challenge on the lead organization’s official Twitter account.
- Posting on the lead organization’s official Facebook or LinkedIn status a Challenge-related status that includes a link to the challenge website and tags the Infoway Facebook page.
A panel of judges assembled by Infoway comprising of communications experts, public health experts, representatives of the public and/or others will judge eligible initiatives based on the award criteria. Judges will have access to the registration information and Final Report for each initiative they judge. Teams must have submitted both the registration information and the Final Report by 3 p.m. ET on September 30, 2014 to be considered. Awards are available for up to the top three teams. Award Criteria
- Virulence of the Initiative (30%) – Given the quantitative measures identified at registration, the length of the initiative, “metric of choice”, and intended audience size, how much did the message spread? Consideration is given to the meaningfulness of the engagement, e.g. being followed on Twitter may not be as strong as participating in a chat on Twitter.
- Effectiveness of the messaging (30%) – Was the message appropriate to the stated audience? Was the message suited to the social media outlets used? Did the message reflect the best evidence on the issue? Was the message likely to achieve the stated health outcome or behaviour of the initiative?
- Effectiveness of the initiative (30%) – Did the initiative achieve the results desired?
- Lessons Learned (10%) – Did the team provide considered and insightful thoughts in the report on the lessons learned throughout the process of the initiative?
Judge’s Award for Innovation
A panel of judges convened by Infoway and comprising communications experts, public health experts, representatives of the public, and others, will judge the initiatives based on the award criteria. Judges will have access to the registration information and Final Report for each initiative they judge. Teams must have submitted both the registration information and the Final Report by 3 p.m. ET on September 30, 2014 to be considered. One award of $10,000 is available. Award Criteria
- Innovative Use of Social Media – How unique was the use of available social media tools? Did the initiative go beyond the typical use of communication channels to do something creative and engaging?
In addition to the awards above, Infoway and the challenge’s Supporting Organizations (organizations that support and promote the challenge; list available on challenge website) may provide a number of learning and other opportunities that will be made available to challenge participants throughout the challenge. Participation in these opportunities is optional. These opportunities will be announced on the challenge website.