Canadian Blood Services / Société canadienne du sang


With more than 420,000 donors and 42 permanent collection sites across the country, Canadian Blood Services is always looking for ways to improve the donor experience. That’s where their online appointment management solution comes in. The tool allows users to create a profile; search for appointments by location or date; and book, change or cancel appointments online. Donors say it’s quick, easy to use and much more convenient for managing busy schedules.

Canadian Blood Services sees their online booking tool as a valued solution to better serve their valued donors, and is working to increase adoption among donors. Since launching in September 2011, use of the tool has continued to rise, and their goal for this year is to convert 12 per cent of their toll-free bookings to online bookings.

Solution: Appointment Management Solution
Developer: Canadian Blood Services