Elgin St. Thomas Public Health (ESTPH) works together with their communities to increase the awareness of those who live, work, and play in Elgin County on various issues including the use of tobacco and its exposure to children and teens through movies.
Research shows that showing smoking in movies can influence smoking rates. Through its initiative, ESTPH sought to increase awareness and education about this impact so parents and youths can self-monitor for smoking content in what they are watching. To help educate the public about the issue, ESTPH held a smoke-free movie night. The intent was to show that movies do not need to contain smoking in order to be entertaining.