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Hastings & Prince Edward Counties Health Unit: We Can Quit

The Hastings and Prince Edward Counties Health Unit serves four counties in Ontario with dozens of programs and services, along with reliable health information to nearly 150,000 individuals in a 7,000 square km radius.

With the mission to enable the people in Hastings and Prince Edward counties to achieve and maintain optimal health through health protection and promotion, as well as disease and injury prevention, the health unit launched We Can Quit. With smokers representing 15 to 20 percent of the total population in the region, they wished to increase awareness of their public health initiatives, leading to increased quit attempts. The health unit used Facebook to reach out to its audience to communicate tobacco prevention, cessation and protection messages with a major focus on smoking cessation in adults and pregnant and perinatal women.