Ottawa Public Health (OPH) provides health programs and services to individuals and communities while advocating for public policies that make the city and its residents healthier. Mental health is among the many issues they support.
Mental health problems affect one in five Canadians and 75 per cent of issues begin before the age of 24. OPH’s have THAT talk mental health campaign presented a video series designed to provide parents with more information about mental health and offer the resources needed to talk to their child. By using social media to talk openly about mental health, OPH hopes to help reduce the stigma.
Each video is hosted on the have THAT talk YouTube Channel and features a public health nurse answering frequent questions about mental health. The multi-channel campaign also incorporated ad placements on Facebook, YouTube, and television, outreach using social and print media, and events in schools and the community.
Previously, OPH conducted community presentations with similar content that reached 250 parents over a two year period; this new approach reached more than 170,000 viewers in less than one year.