Ottawa Public Health (OPH) provides public health programs and services to Ottawa residents that will increase their quality of life by preventing chronic diseases, epidemics and the spread of infectious disease. Among their many educational programs are Sex it Smart and Get Tested, Why Not? – both are sex awareness campaigns for youth.
OPH combined their Facebook and Twitter accounts for the two campaigns in an effort to expand their reach. The goal was to promote healthy sexual relationships and reduce the spread of sexually transmitted infections through better condom availability and education on proper condom use.
In addition to social media channels, the program included ads on Facebook and popular dating websites, which resulted in increased traffic to campaign websites, as well as a spike in the number of condom kits ordered.