The Public Health Unit of Estrie contributes to the health and well-being of the residents of Estrie, Quebec. They believe that by working together they can make a difference.
With the launch of its Facebook initiative, the Public Health Unit of Estrie hoped to provide the support, coaching, training, engagement, communication, research and education needed to address determinants and social inequalities in health within their community. The goal of the campaign was to become a reliable source of information. The content posted on their Facebook page provided tips to help improve the overall health of their target audience.